Sr Lifecycle Marketing Manager
Company: VirtualVocations
Location: Fresno
Posted on: September 17, 2024
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Job Description:
A company is looking for a Sr. Lifecycle Marketing Manager
Key Responsibilities:
Lead the development and optimization of onboarding and user
activation journeys
Develop and execute targeted lifecycle marketing campaigns across
various channels
Analyze customer data to identify trends and areas for improvement
in the customer journey
Required Qualifications:
8-10 years of experience in lifecycle marketing, with mobile app
lifecycle experience
Deep knowledge of CRM/marketing automation tools, with experience
in Braze preferred
Experience in advanced segmentation and personalization of
campaigns
Technical email knowledge and experience with reporting
platforms
Intermediate knowledge of HTML and CSS
Keywords: VirtualVocations, Clovis , Sr Lifecycle Marketing Manager, Advertising , Fresno, California
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