Associate Director of Marketing Analytics
Company: VirtualVocations
Location: Fresno
Posted on: September 19, 2024
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Job Description:
A company is looking for an Associate Director of Marketing and
Audience Analytics.
Key Responsibilities
Develop and implement audience analytics strategies to support
marketing goals
Analyze complex data sets to provide insights on audience behavior
and campaign performance
Manage and mentor a team of analysts, fostering their professional
development
Required Qualifications
Bachelor's degree in Marketing, Business, Statistics, or a related
field; Master's degree preferred
7+ years of experience in marketing analytics or audience
insights
Strong proficiency in analytics tools such as Google Analytics,
Adobe Analytics, and SQL
Proven experience in audience segmentation and targeting
Experience managing and mentoring a team
Keywords: VirtualVocations, Clovis , Associate Director of Marketing Analytics, Advertising , Fresno, California
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