Senior Lifecycle Marketing Manager
Company: VirtualVocations
Location: Fresno
Posted on: September 20, 2024
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Job Description:
A company is looking for a Senior Lifecycle Marketing Manager to
drive customer engagement and retention strategies for Yahoo
Mail.
Key Responsibilities:
Create and execute lifecycle marketing strategies to enhance
customer retention and revenue
Design and manage customer segmentation and targeting strategies to
optimize the customer journey
Monitor and analyze campaign performance to optimize results and
ROI
Qualifications:
Bachelor's degree in Marketing, Business, or a related field; MBA
preferred
Minimum 9 years of experience in product marketing, focusing on
lifecycle marketing
Proven track record of developing and executing successful
lifecycle campaigns
Proficiency in marketing automation tools and CRM systems,
specifically Zeta
Experience managing multiple projects in a fast-paced
environment
Keywords: VirtualVocations, Clovis , Senior Lifecycle Marketing Manager, Advertising , Fresno, California
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