MARKETING COORDINATOR
Company: Work World
Location: Fresno
Posted on: October 12, 2024
Job Description:
Position Overview
Now Hiring: Marketing Coordinator
Schedule: Full-Time
Compensation: $55,000-$65,000
Location:
This is a remote position that requires the employee to work
remotely while communicating virtually with the Work World stores
and corporate team around the country. Periodic travel to our
retail store locations is required. This position must be based in
California, Nevada, or Washington and in a market where Work World
has a store presence.
Work World is the largest specialty retailer of workwear and work
boots in the Western U.S. From humble beginnings in 1990, we now
operate 30+ stores, a website, and a growing B2B Business under the
Work World and Whistle Workwear brand names in California, Nevada,
and Washington. We sell boots, apparel, and safety gear from top
vendors in the industry including Carhartt, Wolverine, Timberland
Pro, and more. We are dedicated to putting our customers first, and
we believe blue collar workers are the backbone of our communities
and our country.
We are looking for a Marketing Coordinator to join our corporate
marketing team!
Job Description:
The Marketing Coordinator will assist in a variety of hands-on
tasks supporting our day-to-day marketing campaigns and long-term
strategic marketing initiatives. Reporting to the Director of
Marketing & Ecommerce, this role plays a critical part in bringing
our integrated marketing campaigns to life across digital channels,
workworld.com, our brick-and-mortar retail locations, and
traditional advertising media channels. Ideal candidates will have
a track record of working collaboratively on integrated marketing
campaigns, as well as excellent communication, project management,
and organizational skills.
What's In It for You:
- Medical, Dental, Vision, 401k Plan
- Paid Time Off
- Merchandise discount and EAP resources What You'll be Doing:
- Marketing Administration:
- Support the cross-functional team by maintaining the marketing
shared drive, running day-to-day operations of Asana project
management software, scheduling and leading meetings with internal
and external partners, managing our 360 marketing calendar.
- Brand Partnerships & Co-Op Marketing:
- Collaborate daily with our product vendors (the brands we sell)
to bring partnership marketing efforts to life, coordinate campaign
briefs and creative approvals, report results, and submit
administrative claims for shared marketing funds.
- Email Marketing:
- Manage the day-to-day of our Email Marketing campaigns,
leverage our email list of 200K+ subscribers, brief in creative,
communicate campaign strategies, approve assets, and report
results. Recommend strategies to foster and improve our Email
Marketing outreach.
- Social Media:
- Manage the day-to-day of our owned social media pages
(Instagram, Facebook, YouTube), manage the Social content calendar,
publish content, manage our Social community, respond to comments
and messages, recommend strategies to foster and improve our Social
Media presence, and report results.
- Digital Marketing Coordination:
- Work collaboratively with our external Digital Agency to
communicate campaign strategies and budgets, brief in creative,
approve assets, and report results.
- Retail Store Marketing Coordination & Events:
- Work collaboratively with our internal Store Operations team to
bring monthly in-store marketing campaigns to life across our 34
store locations, including store POP signage, exterior posters and
graphics, gift-with-purchase items, and other POP materials.
Additionally, lead customer outreach and day-of execution for
periodic in-store events for customers.
- Radio, OOH, Print Media Coordination:
- Collaborate with our radio, OOH, and Print Media external
partners to communicate campaign strategies and budgets, brief in
creative, approve assets, and report results.
- Annual Sale Events:
- work collaboratively with our product vendors (the brands we
sell), our external Graphic Designer, and our internal
Merchandising team to bring large Annual Sales to life across
workworld.com and our retail store locations. Including
communication of strategies and budgets, creative briefs, in-store
signage and visuals, approve assets, and report results. What
You'll Need:
- Bachelor's degree in marketing, business, or related
field.
- Minimum 1 year experience in a professional marketing
position.
- Demonstrated experience with integrated marketing campaigns,
including digital and traditional media.
- Demonstrated experience in a retail store environment or with a
retail company, with a strong understanding of successful retail
marketing tactics.
- Excellent project management skills, including experience with
project management software.
- Demonstrated understanding online community management best
practices, specifically Social Media and Email Marketing.
- Strong understanding of current marketing best practices and
marketing analytics, and ability to make recommendations for our
company to improve our marketing performance.
- Professional experience with apparel and/or footwear retail,
prefered.
- Excellent computer skills, and ability to learn multiple
software applications quickly, and use a variety of software
applications proficiently.
- This is a remote position that requires the employee to work
remotely while communicating virtually with the Work World stores
and corporate team around the country. Periodic travel to our
retail store locations is required. This position must be based in
California, Nevada, or Washington and in a market where Work World
has a store presence.
Pay Range
USD $55,000.00 - USD $65,000.00 /Yr.
Keywords: Work World, Clovis , MARKETING COORDINATOR, Advertising , Fresno, California
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